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I can tell you where to find out more though. There are known experts you can consult:

For Amazon Ads

Seek out Dave Chesson and David Gaughran.

For Facebook Ads 

Use the advice of Nick Stephenson and David Gaughran. If you goal is to build a list you can direct marketing emails to then choose Nick Stephenson. If you want to sell books directly from the advert then choose David Gaughran. 

For Technical & Data-Driven Advice: Dave Chesson

Dave Chesson of Kindlepreneur is the top choice for the technical, data-driven side of Amazon Ads. His approach is analytical and focuses on the "how-to" of setting up effective campaigns. Strengths: In-depth Tutorials: He provides extremely detailed, step-by-step guides on setting up and managing ad campaigns. Keyword Focus: Chesson is an expert on keyword and category research, which is the foundation of a successful Amazon Ad strategy. Software Tools: He developed Publisher Rocket, a widely used tool designed to find profitable keywords and categories for both books and ads. Free Resources: He offers a comprehensive and highly-regarded free video course on Amazon Ads. Best for: Authors who want to understand the nuts and bolts of the Amazon Ads platform and use data to make decisions. ## 

For Strategic & No-Nonsense Insight: David Gaughran 

David Gaughran is highly respected for his practical, no-fluff advice on advertising strategy. He focuses less on the granular technical steps and more on the "why" behind running ads and how they fit into a long-term author career. Strengths: Strategic Focus: Gaughran excels at explaining how to think like a marketer, test your ads, and develop a sustainable advertising plan. Myth-Busting: He is known for cutting through industry hype and providing honest assessments of what works and what doesn't. Author-Centric: His advice is always grounded in the reality of being an independent author, focusing on profitability and avoiding common, costly mistakes. Clear Explanations: His blog posts and books (like Amazon Decoded) break down complex topics into easy-to-understand concepts. Best for: Authors who understand the basics but want to develop a smarter, more effective long-term advertising strategy. ## 

For List Building & Automated Funnels: Nick Stephenson

Nick Stephenson's 'Your First 10k Readers' platform is built around a core strategy of using Facebook ads to grow an author's email list. He treats ads as the engine to bring new readers into a carefully constructed automated funnel.

Strengths:

• Proven System: Teaches a complete, end-to-end system: use an ad to promote a "reader magnet" (a free book or story) to get sign-ups, and then nurture that email list to sell your other books.
• Long-Term Focus: His approach is designed to build a sustainable career asset (your mailing list) rather than chasing short-term sales spikes.
• Beginner Friendly: The concepts are explained clearly, making it an excellent starting point for authors who want to build a marketing system.

Best For: Authors who want to use Facebook ads to build a large, engaged email list for a long-term career.

Other Notable Experts Ricardo Fayet (Reedsy):

Reedsy offers excellent, high-quality free courses and blog content on Amazon Ads. Their material is very well-structured and is a fantastic starting point for beginners looking for reliable information. Check it out. 

Nick Stephenson & Derek Doepker: 

Both are excellent marketing experts, but their focus is broader. They discuss ads as one component of a larger marketing system (e.g., building mailing lists or executing a book launch) rather than specializing in the ad platform itself. 

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